Marketing Mix Analysis of iPad Essay

Official Summary Overseeing and creating promoting blend suitably is critical to firm’s advertising and achievement. So as to advertising item effectively, the correct item should be displayed to opportune individuals at the perfect spot, right cost and ideal time. In the event that a firm can deal with the showcasing blend effectively, accordingly, it tends to be a wellspring of upper hand for firms. Every component of the advertising blend ought to be dissected and if fundamental, adjusted to guarantee that the correct parity is accomplished to give the item or administration the absolute best possibility of achievement in the commercial center. Macintosh is an effective organization and its past item iPod has a high piece of the pie in the worldwide market because of its image recognition and picture as s excellent imaginative brand. In 2010, Apple propelled an inventive item †â€Å"iPad† in US, which is a tablet PC with contact screen. Indeed, even in the principal propelling date iPad had been sold 0.3 million units. The item no uncertainty is getting backing of Apple’s brand picture and it has changed the best approach to shopper way of life. That is the reason iPad is thought as a progressive who will stir a wave to electronic industry. Apple’s iPad conveyed the incentive to the client by means of advertising blend instruments called the 4Ps: * Product looks great and functions admirably. * Right cost. * Right spot at the perfect time. * Successful advancement serves to a bigger yield. Apple followed this by development and presenting new items in the market to fulfill consumer’s needs and needs. The present creator here will utilize the speculations, ideas of promoting blend to examination the iPad. The rest of this article is organized into five sections. It starts by characterizing showcasing blend and its development. Second, it investigate the organization, iPad, its rival and customer. Third, it lights up the advertising blend by examining iPad. At last it closes with the general appraisal and end. Substance 1.Introduction and Definition3 1.1Definition of Marketing3 1.2Definition of Customer Value and Value Proposition3 1.3Definition of Marketing Mix4 2.Description of Apple and iPad4 2.1Brief Introduction of Apple4 2.2Introduction of iPad5 2.3Brief Consumer Profile6 2.4Brief Competitor Profile7 3.Marketing Mix Analysis of iPad7 3.1Product7 3.2Price10 3.3Place12 3.4Promotion14 4.Assessment of Overall Value Delivered16 5.Conclusion16 6.References18 1. Presentation and Definition 2.1 Definition of Marketing â€Å"Marketing is the procedure by which people and gatherings get what they need and need through making and trading items and incentive with others and producing associations with customers.† (Philip Kotler, Gary Armstrong, 2009). This definition perceives the significance of making a drawn out relationship with clients and recognizes the significance of fulfilling client needs. 2.2 Definition of Customer Value and Value Proposition Customer esteem is the contrast between the qualities that the client gains from claiming and utilizing an item and the expenses of acquiring the item. Set it forth plainly, client esteem is made when the impression of advantages got from an exchange surpass the expenses of proprietorship. A similar thought can be communicated as a proportion (Chiristopher, 1996): Customer esteem = Perceptions of advantages The meaning of client offer is an all around characterized and convincing promoting proclamation identified with a particular item or administration that subtleties the reasons why a customer would profit by buying it. An offer is the meaning of a firm’s guarantee to make and convey client esteem (Chapelet and Tovstiga, 1998). Fig 1.2.1 A model of significant worth creation and the showcasing procedure source: Adapted from Kotler Brown Burton Deans Armstrong, (2010), â€Å"Marketing† eighth Edition Figure 1.2.1 shows a run of the mill model of significant worth creation and the showcasing procedure. Put it basic, showcasing is a procedure cycle which comprises of 5 straightforward strides as underneath: I. Client purchases or potential client is reached to comprehend the commercial center. ii. Discovering how the client enjoyed the item or what is required. iii. Investigating these information and making an arrangement that incorporates objectives, system and its showcasing blend. iv. Actualize the arrangement that conveys an incentive to client which results in the customer’s purchasing the item and making client amuse. v. Rehashing the cycle beginning with step (I) to step (iv) to improve an item sold with a superior arrangement and consistently propping this cycle up. Consequently, make benefits and client value. 2.3 Definition of Marketing Mix The idea of the Marketing Mix was first made by Neil H. Borden in his article called â€Å"The idea of the Marketing Mix† in 1964. In his article he clarified the significance of a market to attempt to â€Å"mix ingredients† in their procedure in the market so as to be fruitful. E. Jerome McCarthy later assembled these fixings into the four classes that are known as the 4P’s of advertising (Product, Price, Place and Promotion). Item †What does the client need from the item/administration? Cost †What is the estimation of the item or administration to the purchaser? Spot †Where do purchasers search for the item or administration? Advancement †Where and when can get over the promoting messages to target showcase? 2. Portrayal of Apple and iPad 3.4 Brief Introduction of Apple Apple Inc., established in 1976, is an American worldwide company which is most popular for its equipment and programming items. The equipment items are: Macintosh, iPod, iPhone and iPad. One case of the celebrated programming of Apple is iTunes, an exclusive media player application that works with iTunes store and permits clients to download music and offers different highlights of buyer gadgets. Fortune magazine named Apple as the most respected organization in the US in 2008, and on the planet from 2008 to 2012. 3.5 Introduction of iPad On January 27, 2010, Apple presented the eagerly awaited media tablet, the iPad (As appeared in Fig2.2.1). Fig 2.2.1 Introduction of iPad (source: www.apple.com) The iPad measure 9.7 inch wide screen show with multi contact screen with 1024 x 768 goals which is lighter and more slender than some other note pads or PCs. Its inner 25 watt-hour battery can approach 10 hours of video, 140 hours of sound playback and one month on backup as Apple claims. Steve Jobs expressed that, with the presentation of the iPad, Apple had opened a business opportunity for another class of cell phones. (As appeared in Fig 2.2.2) Fig2.2.2 Apple iPad First Hands-on (source: http://www.ipadforums.net) 3.6 Brief Consumer Profile Purchaser market can be characterized as â€Å"all the people and family units who purchase or secure products and ventures for individual consumption† and customer purchasing conduct can be characterized as â€Å"the purchasing conduct of conclusive shoppers, people and families who purchase merchandise and enterprises for individual consumption† (Kotler, 2009). Table 2.3.1 shows the examination of market division for iPad. Division BASE| SELECTEDSEGMENTATION VARIABLES| Geographic Segmentation| Region| West Malaysia, east Malaysia| City size| Major metropolitan zones, cities| Thickness of area| Urban| Climate| Hot, damp, rainy| Segment Segmentation| Age| 18-34, 35-49, 50-64| Sex| Male, female| Hitched status| Single, wedded, separated, living together| Income| RM40,000 and over| Education| College, college alumni, postgraduate| Occupation| Professional, white-collar| Psychological| Needs| Sense of self-esteem, fashionable| Personality| Extroverts, curiosity searcher, aggressives| Perception| Low-risk| Learning-involvement| High-involvement| Attitudes| Possitive attitude| Psychographic| Lifestyle| Couch-potatoes, open air devotees, status-seekers| Cultures| Malay, Chinese, Indian, and other foreigners| Religion| Muslim, buddhism, hinduism, christian, catholic, and others| Social| Middle, upper| Family| Bachelors, youthful wedded, full nesters, void nesters| Use-Rated Segmentation| Utilization rate| Heavy clients, medium users| Mindfulness status| Aware, intrigued, enthusiastic| Brand loyalty| Strong| Use-Situation Segmentation| Time| Leisure, work, morning, night| Objective| Personal, fun, achievement| Location| Home, work, uber shopping center, restaurant| Person| Self, relatives, companions, peers| Advantage Segmentation| Convenience, social acknowledgment, simple digital book perusing, esteem for-the-cash, service| Table 2.3.1 Market division for iPad From investigation above can see that the greater part of Apple’s clients are top of the line customers who have the solid buying power, effectively acknowledge new innovation and they are faithful to Apple. 3.7 Brief Competitor Profile Macintosh iPad carry dangers and effect on PC industry somehow or another. On one hand, the hot-sell of iPad pulls in numerous PC producers set foot in this field. So the other tablet PCs will be the greatest contender, for example, Blackberry’s playbook, this is a tablet PC which situated in specialist, and it will likewise draw in public’s eyes as a result of its tremendous sight and sound capacity. Then again, the value bit of leeway of netbook is additionally a test to iPad. After totally contrasted and customary PC, iPad may not a need. To some business and expert individuals, they will pick the customary note pad as opposed to iPad. 3. Advertising Mix Analysis of iPad As per the data that look from magazines and web, the creator knows numerous data of iPad. The creator here will utilize the hypotheses, ideas of showcasing blend to investigation the iPad. 4.8 Product â€Å"Product implies the products and-enterprises mix the organization offers to the objective market. â€Å" (Philip Kotler, Gary Armstrong, 2009). The iPad overcomes any issues between advanced mobile phone and PC, it offers proportional scope of highlights and capacities that a PC does. It has interne

Developing a Therapeutic Counseling Relationship Essay -- Counseling

Presentation Understanding the directing meeting from the client’s point of view is a significant perspective in the improvement of a restorative relationship. A clinician must be a magnificent audience, while being to focus on the client’s non-verbal communication, influence and tone. The elements in the advising meeting that is helpful to the customer incorporate the acknowledgment of the torment that the customer is feeling. The hindering piece of this incorporates a misconception of the main problems, an absence of thought of the social parts of the customer, and an absence of clinical experience or listening aptitudes. In this introduction, we will talk about the positive and negative parts of the guiding meeting from the client’s point of view which incorporates the client’s perspectives, sentiments, and feelings of the directing meeting. We will next look at the inclination of the customer to uncover or not uncover data to the instructor, and how transference, a nd counter-transference can affect the advocate customer relationship. Positive Aspects For customers who express their encounters without precedent for guiding, it very well may be an amazing power to enable them to mend. It is significant for the advisor to give close consideration to the person’s non-verbal communication, influence and tone. The advocate must consider the potential situations that may happen in the main meeting. Social parts of the customer must be thought of. From the client’s viewpoint, the principal meeting is a significant meeting, regardless of whether the main meeting is for the most part a data gathering meeting. The customer may have encounters a lot of injury in their life, always being unable to confide in an individual with their nearest emotions. This is the reason it is critical to build up affinity and trust in... ...private data is shared without their authorization, this circumstance can be impeding to the customer. The customer may stop treatment or be detached forceful towards the specialist by being late of dropping meetings with the clinician. References State University (2011). Recovered from Lecture Notes Online Web website: http://angel04.gcu.edu/area/default.asp?id=551591 Sherwood, T. (2001, September). Customer involvement with psychotherapy: What recuperates and what hurts? Indo-Pacific Journal of Phenomenology, 1(2), 1-16. Recovered August 27, 2009, from http://www.ipjp.org/index.php?option=com_jdownloads&Itemid=25&task=view. download&cid=111 Transference and Countertransference, (2011). Kathi’s Mental Health Review. Recovered May 7, 2011 from http://www.toddlertime.com/mh/terms/countertransference-transference-3.htm#Countertransference

Rural Literature A Tweet-Sourced List

Rural Literature A Tweet-Sourced List I am in the midst of writing a big, giant essay on the concept of rural literature that features women, POC, members of the LGBT community, etc. Im sick of the idea that rurality is either not important (see, Rebecca Solnits essay) or is full of white protestant men (literally everything about Trump voters, but notably Hillbilly Elegy). I spontaneously tweeted asking for favorite books of rural literature, and boy did I get a list! Here they are! I have read and loved many. I havent read many others! Some are classics, others just came out. But all of them focus on the diversity of rural (or small town) life in the United States. Some of these authors are white men, but the vast majority are not. Here we go. William Faulkner. I know. I am starting this list with a white man. But I think its important to think of Faulkner not just in his context as a Southern author, but as someone who grappled with the rural (and the ways in which it was diverse). If you are just starting out with Faulkner, may I suggest As I Lay Dying? Zora Neale Hurston. The original queen of the rural south, IMO. If you havent read Hurston, please order Their Eyes Are Watching God immediately. Hurston is one of the few writers who has crafted a rural, all-black world and been lauded for it (though thats recent). She was writing in opposition to the masculinist urban obsession with the Harlem Renaissance and it shows. Her folklore can be problematic, but it also shows the ways in which Hurston so valued rural African American culture. Flannery OConner. Nobody does grotesque like OConner. If you are new, definitely start with the short stories, though her novel Wise Blood is a favorite of mine. Jesmyn Ward is one of my favorite writers ever and was suggested to me about a million times for my essay. Shes won the National Book Award multiple times and writes beautifully about POC in rural Mississippi. If memoir is more your speed, her 2015 memoir  Men We Reaped is jarring but my favorite is her most recent novel Sing, Unburied, Sing. Louise Erdrich. One of my very favorite authors, Erdrich writes beautifully about the experience of Indigenous people in the United States, on and off the reservation. Jeannette Walls. I went back and forth about including The Glass Castle here, but if you havent read Wallss tremendous coming of age story you need to (and, bonus, its now a movie!) Affrilachia by Frank X Walker. This one is new to me, but has come super highly reviewed. Poetry focused on the experience as an African American from Appalachia. Toni Morrison. I would suggest Beloved if you have not yet read it. Ecology of a Cracker Childhood by Janisse Ray. Weedeater by Robert Gipe. The  Birds of Opulence by Crystal Wilkinson. Anything by Willa Cather. I just read My Antonia, which I loved, but The Song of the Lark has come up a lot. Annie Dillard. I am ashamed to say I have yet to read Annie Dillard, but shes next on my list. Jane Smiley. Ah, anything by Jane Smiley. The trilogy is great, as is A Thousand Acres, though its quite the bummer. bell hooks, Appalachian Elegy. More poetry about the experience of Appalachia, by none other than bell hooks. This is one of my very favorites. Barbed Wire Heart by Tess Sharpe. I just started this one, so no spoilers. Return to Sender by Julia Alvarez. YA focusing on migrant labor. Tomas Rivera And the Earth Did not Swallow Him Cottonmouths by Kelly Ford. Focuses on a queer women who gets caught up in Meth in her rural Arkansas hometown. Its brilliant. Sketches of Southern Life by Frances Harper. Cane by Jean Toomer. I finished this one in January and still havent quite wrapped my head around it. Its VERY modernist and may have gone over my head. But still, it was groundbreaking for a reason. Long Division by Kiese Laymon. Boondock Kollage by Regina Bradley In Search of Our Mothers Gardens by Alice Walker.   Beautiful on its own, but gives a lot of insight into the rediscovery of Zora Neale Hurston. Borderlands/La Frontera by Gloria Anzuldua. I just love Anzuldua so much, particularly This Bridge Called My Back, but Borderlands/La Frontera was so influential to me at 19. The Scamp bu Jennifer Pashley. I havent read it yet, but its come HIGHLY recommended. Im not quite sure if I should consider this rural, but I am including Dorothy Allisons Bastard Out of Carolina anyway, because its one of my very favorite books.  Once Upon a River by Bonnie Jo Campbell. This is clearly not everything and the books I havent written much about come highly recommended and are on my living room floor, waiting to be read, right now! Hope you guys enjoy.

Marketing Mix - 1631 Words

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Hcs 320 Health Care Communication Essays - 860 Words

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Bloodless Surgery Free Essays

Bloodless Surgery| [Type the document subtitle]| Michael Jones| Abstract There have been many court cases that has made, parent who deny their child blood transfusion, to have to get one. Most time the courts will side with the parents, but if their decision not to is life threatening, the court side with the hospital. Most times it is for religious reasons that parent don’t want their child to have blood transfusion. We will write a custom essay sample on Bloodless Surgery or any similar topic only for you Order Now There are many risks associated with blood transfusion, some parents don’t want to take that risk. Some of the diseases you can get are hepatitis B and hepatitis C. HIV and AIDS can also be contracted through blood transfusion. It can even lead to death of a recipient. Is it ethical for parents to chose for their kids not to have blood transfusion. There is an alternative to blood transfusion. There are many tools and techniques to prevent the need for blood transfusion. Many doctors today are moving more towards bloodless surgery. The growth of bloodless surgery can be largely due to the number of Jehovah’s Witness patients. It is beneficial for both the patient and the hospital. More cost effective and faster recovery. I will talk about how preoperative planning is important for a successful bloodless surgery. I will touch on technique like cell savaging and Normothermia. Also introduce you to a cool tool called Cyber-Knife. I will show how Jehovah’s Witnesses and their Hospital Liaison Committee help my family when it came to bloodless surgery. Blood transfusions have been known to have many dangers. In most cases the cons outweighs the pros, causing many people to consider alternative measures. Today one of the most innovative and effective alternatives is bloodless surgery. In the event that you are faced by such a challenging yet important decision such a surgery, allow me to enlighten you on some of the statistics, procedures and benefits of bloodless surgery to assist you in making an informed decision. As we look at some of the dangers that are associated with blood transfusion alongside modern methods, equipment and benefits of bloodless surgery. We will see how these procedures have progressed over the years, and how the increase in use of bloodless surgery can be attributed to a small group of people known as Jehovah’s Witness. Witnesses as patients will not accept blood transfusion, under any circumstances. This has caused doctors to look for other solutions. The reasons why you should use bloodless surgery are the risk associated with blood transfusion. Transfusions have been used for over fifty years in clinical medicine. Within those fifty years it has become apparent that the risk such as infectious viruses, bacterial infections and even death has been linked to blood transfusion. Infectious viruses include but are limited to blood borne pathogens like hepatitis B and C. The Blood bank reports â€Å"for screened units of blood in 2007, 1 in 137,000 had hepatitis B, fewer than 1 in 1,000,000 for hepatitis C† (Nagarsheth, N. P. , Sasan, F. 2009) Blood transfusions have been associated with higher incidence of bacterial infections. â€Å"Bacterial infection was 2 percent non-transfusion patients, 15 percent for those with up to 2 units of blood red blood cells transfused, 22 percent with three to five units of blood, and 29 percent for patients transfused with 6 or more units of blood. † (Nagarsheth, N. P. , Sasan, F. 009) The more blood received in a transfusion, the more likely you are to get a postoperative infection. Many People today receive multiple transfusions. Transfusion in time develops allergenic immunization. This limits the supply of compatible blood. These numbers may seem like lottery chances, but why take the chance. Ultimately there is death. Death is not a foreign outcome of blood transfusion. Transfusion related acute l ung injury or TRALI, was first reported in the early 90’s. It’s a life threading reaction following a blood transfusion. TRALI is now known to cause many deaths each year. However, experts believe that the number of death is much higher than what is reported in relation to TRALI, because many doctors are unaware of the symptoms. The cause for such a reaction is conclusive. New scientist states â€Å"The blood that causes TRALI appears to come primarily from people who have multiple transfusions. TRALI is the top reason for blood transfusion death in the world. Jehovah’s Witnesses have benefited greatly from their faithful course. Although their reason for not having blood transfusions are not because of the negative reasons that derive from it, but because of their devout belief in God and the Bible. They obey scripture such as Acts 15; 20 which states â€Å"abstain from blood† and Leviticus 7; 26 â€Å"you must not eat any blood. † Jehovah’s Witnesses respect Gods authority and has taken their stand against blood transfusions, regardless of the outcome. If you do not agree with such a point of view, let’s examine the benefits to bloodless surgery and its advancing technology. Over the years the tools and techniques of surgery without blood transfusion has improved greatly. One tool or technique used for surgeries with a lot of blood lost is called cell salvage. This involves recovering the blood lost by a patient, cleaning it, and putting it back into the patient. This is done non-stop during surgery. â€Å"Technological advances have increased system automation†¦ offering higher processing speeds and better end product. †(Lawrence Goodnough. 2003 Vol. 4) Cell salvaging is also cost effective for the hospital and the patient. If there is a surgery with lots of blood lost, it is cheaper to use cell salvage than the units of blood used in a transfusion. Also the recovery time is faster reducing the time and money a patient spends at a hospital. How can blood loss during surgery be lowered in order to lessen the chance for need of a blood transfusion? The key is preoperative planning for a successful bloodless surgery. The first thing to be considered is the amount of red blood cell (RBC) that will lost before a transfusion is needed. This is called the transfusion threshold. Another thing that can be done before surgery is to â€Å"increase the patients RBC mass. † (Watchtower Bible and Track Society, 2004) RBC mass can be increased by injection of iron into the patient. Also erythropoietin(EPO). EPO is a protein hormone produced by the kidneys. â€Å"This synthetic hormone acts like the natural erythropoietin found in our kidneys and stimulates the bone marrow to send new, fresh red cells into the bloodstream. † (Watchtower. org)EPO is normally given 10 to 20 days before surgery. If you increase the RBC mass and lower the transfusion threshold, it allows for an even greater acceptable amount of blood loss. Normothermia is a technique used to keep the patient’s body temperature during surgery. This helps keep the blood flowing properly. Managing the patient body temperature throughout the entire process reduces the surreal shock to the body which reduces the chances of incurring infection. The patient can be warmed by a thermal suit or a machine that infuses warm fluid into the body. The position can also help reduces blood loss during surgery. Local veins pressure changes depending on the field of relativity to the heart. Low pressure goes hand in hand with blood saved. Stanford University Medical Center is a pioneer in the use of bloodless surgery in neurosurgery. â€Å"Without sawing into the skull or so much as cutting the scalp, they are curing patients whose brain and spine tumors were not long ago considered a death sentences. † (Fillon, Mike 1997) These surgeries are possible with the use of Stanford University’s computer mediated stereotaxis radio surgery known as the Cyber-knife. The Cyber-Knife is basically a robotic x-ray gun that shots small amounts of radiation into the tumor in a lot of different directions. This kills off the infected tissue without over exposing other parts of the body to radiation. Cyber-knife is a robotic arm that locks the radiation beam on to the tumor and constantly readjusts its aim in response to the patient’s natural small movement. To help doctors in providing treatment without blood transfusions, Jehovah’s Witnesses have developed a helpful liaison service. Presently, more than 1,400 Hospital Liaison Committees worldwide are equipped to provide doctors and researchers with medical literature from a data base of over 3,000 articles related to bloodless medicine and surgery. Not only Jehovah’s Witnesses, but all patients in general today, are less likely to be given unnecessary transfusions because of the work of the Jehovah’s Witnesses’ Hospital Liaison Committees. In many surgeries which doctors felt that a transfusion was needed. The liaison committee has provided them with medical literature that shows how effective EPO can be. Some did not think that it would work fast enough to make up the amount of blood needed. A number of cases have shown how quickly EPO gets results. In one instance, on the very same day after EPO was administered, the count of new red cells was already four times normal! †(Watchtower. org) My mother and father got to see how effective the liaison committee, and blood surgery first hand. When my brother was 16 years old, we found out that he had cancer in his knee. At that time there was no hospitals with a committee or doctor that would perform bloodless surgery on Staten Island. So the hospital liai son committee located Mount Sinai Hospital that had one doctor that did do bloodless surgery. My brother was put on EPO, and was the only patient that was. For all of the doctors this was their first time use EPO, or even doing bloodless surgery. They were extremely surprised how much better he was doing than the other kid’s that were having blood transfusions. â€Å"It was really sad to see all those little kids and babies having blood pumped in to them. † That is what my mother said when I was asking her about my brother surgery. She said â€Å"Junior what the only kid that was up walking around, all the other kids was in their beds look like they was about to die. † Two things happened to my brother. First he lost all his hire because of chemotherapy. He also lost his leg because that was the only way they could remove all the cancer. It is reasonable to conclude that although blood transfusion has been around for many years. With all its side effects such as, infectious viruses bacterial infections and even death. It is quickly becoming a thing of the past! With strong scriptural basis and its practical benefits, Jehovah’s Witnesses have been the main reason for the growth of bloodless surgery. Today hospitals across the world implanted bloodless programs to help meet the demand for this growing number. Along with that, doctors have developed many techniques and tools in order to be successful in bloodless surgery. Techniques such as cell savaging and blood recovery and tools like the Cyber-knife. This have allowed for more cost effective surgeries, faster recovery, lower chance for infection and viruses. If ever surgery is something you have to undergo. I hope that I have persuaded you to make the right decision. References Cantrell, S. (2010). New normothermia measure heats up patient- temperature management. Healthcare Purchasing News, 34(3), 22-29. Retrieved from EBSCOhost. Fillon, M. (1997). Bloodless surgery. Popular Mechanics, 174(1), 48. Retrieved from EBSCOhost. Goodnough, L. , ; Shander, A. (2003). Evolution in alternatives to blood transfusion. Hematology Journal, 4(2), 87. Retrieved from EBSCOhost. Nagarsheth, N. P. , ; Sasan, F. (2009). Bloodless Surgery in Gynecologic Oncology. Mount Sinai Journal of Medicine, 76(6), 589-597. doi:10. 1002/msj. 20146 Watch Tower Bible and track society of Pennsylvania. (2004) Transfusion Alternatives, Document Series. Watchtower. org How to cite Bloodless Surgery, Papers

Pygmalion Essays (1572 words) - English-language Films, Pygmalion

Pygmalion Pygmalion and My Fair Lady are a modern parallel of the story of Pygmalion, legendary sculptor and King of Cyprus, who fell in love with his own statue of Aphrodite. At his prayer, Aphrodite brought the statue to life as Galatea. George Bernard Shaw's play Pygmalion is the story of Henry Higgins, a master phonetician, and his mischievous plot to pass a common flower girl, Eliza Doolittle, off as a duchess at the Embassy Ball. In order to achieve his goal, Higgins must teach Eliza how to speak properly and how to act in upper-class society. The play looks at middle class morality and upper-class superficiality, and reflects the social ills of nineteenth century England, and attests that all people are worthy of respect and dignity. Shaw's Pygmalion is Henry Higgins, professor of phonetics, who, comes upon a homely flower-girl selling flowers in the streets, makes a wager with Colonel Pickering that in three months he can so transform her as to pass her off for a lady. To Higgins, this is but a task that he accomplishes, a wager that he wins; but in Eliza Doolittle, the flower girl, a new personality has been created. With the manners and speech of a lady, she cannot fall back into her old life, and with those ways has come an asserting will, which selects Henry Higgins, her creator, as her mate. To Higgins' dismay, he finds that his laboratory case has surged into all his life, with emotional entanglements he had not anticipated. Throughout most of civilization, people have been divided into social classes. In a lot of different especially capitalist cultures there is an upper class rich, powerful and in control. Then there was a middle class, less comfortably off than the upper class, and certainly less powerful, but respected nonetheless. At the bottom there is the lower working class making up the majority of people, rarely having the necessities of life and never considered by other classes no matter how long or hard they worked on improving their situation. In the following essay, I will discuss whether George Bernard Shaw agreed with this distinction and division of society and how he exhibited his views through his renowned play Pygmalion. Throughout the play, ladies and gentleman are continuously recognized for who they are through different factors such as how they are dressed, their manners, how they speak, morality or their money. It is however noticeable that a combination of all factors is rarely to be found. For instance Henry Higgins although well dressed, well spoken and with money, has manners which could not be characterized as genteel. Alfred Doolittle (after acquiring some money) is well dressed, has some form of manners and could be classified as rich, yet is not well spoken. Nevertheless, when the maid opens the door to him she instantly perceives that he is a gentleman. So what really does make a lady or a gentleman? Alfred Doolittle arrives at Wimpole St, in the second act, and doesn't even recognize his own daughter, Eliza, just because she has been washed and elegantly dressed. Alfred: Beg Pardon, miss. Eliza: Garn! Don't you know your own daughter? Alfred: Bly me! Its Eliza. This demonstrates that the working class was not used to washing and dressing up, which was customary for the upper class. The dissimilarity in the appearance of the upper class from the working class was so sensational that even someone who was your own flesh and blood could be naturally mistaken. This trend of depicting appearances goes right through to the end of the play, when on arrival at Mrs. Higgins' house, Doolittle is mistaken for a gentleman by the maid, merely because of the way he is dressed Higgins: Doolittle! Do you mean a dustman? Maid: Dustman! Oh no sir, a gentleman. The appearance of Doolittle is taken into main consideration when it comes to deciding what class he belongs to. The question is raised, what separates the classes really, if clothing can do so much for how someone is perceived. Apart from the way people dress, they are also defined by the way they speak. In Pygmalion the way people converse is a very important part of the play, not least because the structure of it is