Sunday, February 16, 2020

Michael Hill Assignment Example | Topics and Well Written Essays - 2500 words

Michael Hill - Assignment Example Furthermore, the report also provides a break-even analysis emphasizing on the cost/price and volume relationship. Lastly, the report examines the control in place in the firm’s operation. Most of the information comes from the firm’s website and financial statements, as well as other reliable secondary sources. The report has four parts: situation analysis, marketing strategy, break-even analysis, and controls. Situation Analysis Market Summary Market Demographics Michael Hill engages in jewellery manufacturing and retailing. The firm sells both men and women watches and diamond jewellery. Essentially, the company operates in the highly priced diamond jewellery market. The firm operates retail outlet stores for watches and jewellery under the major brand name: Michael Hill. Moreover, the firm provides other services, including jewellery inspection, cleaning, and repairing. The firm also offers customized services to its clients by designing the chosen diamonds for jewe llery. Through a chain of 240 jewellery stores, the company and its subsidiary operates in New Zealand, Australia, United States, and Canada. However, the headquarters is in Queensland, Australia (Gray, 2011). The diamond jewellery market is a rather delicate and emotional sector, just like the clients. Clients in the jewellery market have different characteristics. However, all of them are well above the poverty line, as the products and services offered by the company and the market in general are relatively costly (Kotler, Burton, and Keller, 234). In other words, the diamond jewellery market appeals to the elite societal class with a taste for fashion and glamour. Market Needs At the time of establishment, the jewellery market had a stiff and formal atmosphere attached to it. Hill, the entrepreneur, sought to establish a new philosophy in the market that would make jewellery buying more accessible to the entire public and less intimidating. Therefore, Hill introduced a new produ ct mix strategy, subsequently removing the store clutter of giftware such as imported glassware, Chinese ornaments, and cuckoo clocks. The window display of the stores was simple, exhibiting around five enticing items changed regularly. This, combined with the attention-grabbing advertisement, significantly enhanced the attraction towards the stores. What the jewellery industry required at the time was a reconsideration of the service aspect, as the products are largely emotional. Realizing this, Hill quickly designed a marketing strategy that would meet the needs of the customers to their level of enthusiasm and passion (Hill, 2012a). The Market and Trends Based on a 1996 statistic report, New Zealand, the headquarters of Michael Hill, had 550 retailers, 153 wholesalers, and 293 manufacturers operating in the jewellery industry. As with many other New Zealand business settings, these ventures are principally small businesses, privately owned and operated. Among the 293 jewellery ma nufacturers, only three had more than two outlets. The report also shows that fifteen of the major retailers have more than three stores, and only four specialist jewellery chains having more than twenty stores were present at the time. These were Michael Hill, Pascoes the Jeweller, Kleins, and Gemtime Jeweller. Nonetheless, jewellery was also available from a number of other outlets, including fashion and department stores, antique, craft, souvenir, and catalogues shops (Gray, 2011).

Sunday, February 2, 2020

Energy use in developing countries ((In indea )) Research Paper

Energy use in developing countries ((In indea )) - Research Paper Example The countries that are under industrial revolution are three to four times less in energy consumption than the developing states. Energy supply is based on coal, whereby, the developing countries tend to rely on coal in conjunction with renewable energies rather than nuclear energy as gas and oil (Verma, 2008, P.124). Strategy documents for the reduction of poverty are hitherto under the control of the energy cooperation. Furthermore, there is framework strategy of cooperation that is; aspect in horizontal war where the basis is of two factors, reform of energy, and technology transfer. Moreover, there is demand-side and the supply-side cooperation. Diversification of energy is essential in that it enhances the use of different types of energy other than relying on the primary source such as gas, oil, and fossils. Long-term objectives are in place to guarantee the access of core energy servicing to individuals for a longer period of term (Anderson, 2008, P.87). Development plans of India should have horizontal energy integration in order to manage the long-term strategy. Furthermore, the institutional support should offer technical networking and assistance. The energy systems have several polluting factors that are alarming. They can cause harm to an individual, and if not put into consideration, its impact is massive. Some of the factors include; A-Bo, this contains elements like abatement, activism, and Addams that are harmful. In addition, there is air pollution which has hence put into propel the air pollution control act. Other factors might be br-co, co-ea, and the ec-fi factors. This is converter by a catalyst, the diesel dilution and lastly the electromagnetic fields, which usually cause harm to human era (International energy agency, 2009, P.2009). It is pertinent that the renewable energy and wastes forms about one fourth of energy use in India. Coherently